Images are a powerful way to optimize your social media campaign.
- According to Kissmetrics, images on Facebook receive 53% more Likes, 104% more comments, and 84% more click-throughs on links.
- Research from Buffer shows that using images on Twitter increases retweets by 150% and click-throughs by 18%.
- PRNewswire found that images included in a press release expand the release’s audience up to 180%
Images are also a good way to improve your SEO. A simple way to get an SEO boost is by adding a few pictures to each post along with relevant alt and meta tags. These tags will help Google index your content and figure out how relevant and useful it is. When posting images to social media sites, take advantage of whatever tagging system they offer and include hashtags when possible.
Not everyone has their own “picture perfect” image content, but the web has tons of resources to help. Flickr’s Creative Commons Search allows you to search for images relevant to your content that has been published under a Creative Commons license. There are different types of licenses so be sure your use of the image works within the licenses guidelines, and always be sure to attribute the credit to the original photographer. Here’s an example:
The content’s creator asks that we attribute, link, like and comment, and so I’ve done just that!
Maybe you have a lot of data and want a snappy infographic to capture your audiences’ attention. Pictochart allows you to create infographics, charts, banners and presentations using free themes or you can create your own using their simple drag and drop editing program. I’ve included an example I created using the statistics we listed above here:
Your infographic can be downloaded, published to your website with an HTML code snippet, or shared directly to Facebook, Twitter, Google+, or Pinterest.
There’s one other item I should mention, on the internet nobody likes “potatoes.” A potato is a low quality photograph, or low resolution video. The phrase, “Recorded With A Potato” commonly found in YouTube comments criticizing the resolution of a video that appears heavily pixelated, blurry or otherwise corrupt. Make sure your using high quality images or video at the start.
Your social media will look best if your images correctly sized for the social media tool you want to use them with. Here’s an info graphic on the sizes of common images on social media.
The “Social Image Resizer Tool by Internet Marketing Ninjas” from Internet Marketing Ninjas is a great tool to help you correctly size your images. You can easily pull a photo from your computer of a URL and correctly crop and size it for whatever social media platform you are using. Then save it as a JPG (for photos), PNG (for items with transparent backgrounds) or a GIF (best for logos). Download it to your device and then upload a perfectly sized image to your social media platform.
Let’s recap. Want picture perfect photo content without worrying about violating copyright laws? Use Flickr’s Creative Commons Search! Need an infographic to help your reader make sense of all the data you’re trying to convey? Pictochart can help with that! Take it one step further and perfectly size your photo content with the Social Image Resizer Tool by Internet Marketing Ninjas. Viola! You’ve just created great visual content for your social media sites or blog.
Visual content will improve SEO, and increase traffic from your social media sites to your blog or website, and make your posts more interesting! I encourage you to use the tools we’ve discussed today to create great visual content for your next social media campaign. What are your favorite social media tools for adding image content? Have you picked up any tricks you want to share? Leave a comment below. If you’ve found this post helpful I hope you will share it with your followers!