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Blogging as a Graphic Designer

You’re ready to start blogging and promote your graphic design business. You’re eager to show your clients what you can do, so of course you want to make a custom blog and customize you blog posts too! Wait, stop, is that a good idea? This week we’ll look at best practices for blogging as a graphic designer, and I’ll throw in some tips to get your blog seen using Twitter.

Custom blogs

Custom blogs can look better, highlight your work as a designer, and help you to communicate your thoughts both visually and verbally. Why wouldn’t you want that? One, custom blog posts could take three or four times as long to complete depending on your skill level with CSS and WordPress. While I highly recommend learning how to navigate whatever content management system you decide on, as it will only help you professionally, there’s a steep learning curve to full comprehension. WordPress is pretty simple and has a lot of great plugins but even they take time to understand.

Custom blog posts also weaken your brand. Readers (well, humans in general) thrive on consistency, changing your look all the time makes you less consistent, and may deter readers. Navigation, for instance, should always be kept in the same location, either top or side bar. Thus, providing a consistent user experience. A consistent user experience helps readers focus on the content, which is really why you want them there anyway!

Invest your creativity in an online portfolio!

Your creativity should have an online presence and it’s your online portfolio or design website! Make it easy to navigate and fill it with visual examples that highlight your capabilities to potential clients. Make sure your blog is linked to this! The {grow} blog says, it builds SEO to a place that is not your website and lets people learn more about you! Make sure your blog has an about page and a contact page as well. A link to LinkedIn allows clients to know more about you professionally. Make posts easy for followers to share on social media, and add links so customers can find your business on social media too!

Tweet It!

Here’s a great info-graphic on Twitter best practices:

Now that you have a blog, it’s time to share it with the world. Twitter is a great way to network and share your blog with others who may be interested in what you’re saying. Mark W. Schaefer, author of The Tao of Twitter suggests a 20 minute a day regimen for those just starting out on Twitter. He suggests tweeting 3 times a day, this could be something non work related, business related news, or an opinion about a current event. Schaefer says you should respond to tweets that mention you and re-tweet tweets from those you follow at least once a day.

We’re all busy, so consider using a social media platform like Hootesuite to schedule a variety of tweets to promote your blog. I personally recommend the auto-schedule feature, which releases your tweets at peak times throughout the day. It just takes the guess work out of, “when should I be tweeting?” Hootesuite also allows you to shorten your URL, similar to bit.ly. This is a good habit to get into because it leaves more characters for you to tweet your message with!

I hope this post has you motivated to connect all the pieces of an online presence as a graphic designer or artist of any kind! A knock out online portfolio, a blog that builds your brand, and a Twitter account to get the word out! Tips or suggestions? Opinions on custom blogs versus non custom? Share it in the comments section below!

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6 thoughts on “Blogging as a Graphic Designer

  1. Hey Karen, I love the images you included! I agree that an online portfolio is essential for graphic designers. Personally, I wouldn’t hire a designer that didn’t have their portfolio online for me to view.

    Like

  2. Love this. For a graphic designer this is a great way to showcase you’re work. This is also a great way to reach out to potential new clients. You’re design is a great layout and I love the content.

    Like

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